A course by Jen Gozzard — bootstrapped founder, not a marketing guru

I did this the hard way
so you don't have to.

The Bootstrapped CMO System teaches solo founders and small teams how to run a full CMO-level marketing operation — using AI, with zero agency budget.

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Built from real bootstrapping experience Zero agency budget required AI tools you can use today Founder to founder

You're doing everything.
Marketing is the thing that's falling behind.

You know you need to show up online. You know you need a content strategy, a brand, an email list. You've probably Googled "how to market my business" at 11pm more than once.

But between running the actual business, serving customers, managing operations — marketing stays on the "someday" list. Or you throw money at an agency and feel like you got nothing back.

Here's what nobody tells you: most marketing agencies are solving a problem you don't actually have. You don't need a 6-figure retainer. You need a system.

"You don't need to hire a CMO. You need to think like one — and use AI to do the rest."

I co-founded Precognitive Labs and built Chamber Reconnect from scratch — no marketing budget, no team, just me and my co-founder Will figuring it out as we went. We made expensive mistakes. We wasted time on things that didn't move the needle. We eventually built something that works.

This course is the shortcut I didn't have.

What's inside the course

Eight modules. Each one is a system you can implement immediately — not theory, not motivation, just the playbook.

01

The Fractional CMO Mindset

Stop thinking like a founder scrambling to do marketing. Start thinking like a CMO with limited resources. This shift changes everything about how you prioritize and execute.

02

Brand from Zero

Identity, voice, positioning — built with AI. How to get clear on who you are, who you're for, and how to say it in a way that actually connects. Even if you've been winging it.

03

The AI Content Engine

Turn one idea into a week of content across every platform. The exact workflow I use to create content without it eating my entire week.

04

Social Media on Autopilot

Build a real presence without living on your phone. Systems, scheduling, and AI tools that keep you visible even when you're heads-down in the business.

05

Build Your Email List from Scratch

Own your audience. Don't rent it from an algorithm. How to start, grow, and use an email list even if you have zero subscribers today.

06

Outreach That Doesn't Feel Gross

Templates, systems, and AI tools for running outreach campaigns that actually convert — without feeling like you're spamming everyone you know.

07

Analytics Without the Overwhelm

Know what to watch and what to ignore. A simple framework for understanding what's working, what isn't, and what to do about it — in under an hour a week.

08

The Zero-Cost Tool Stack

Exactly what I use. Everything free or cheap. The full marketing tech stack for a bootstrapped operation — no expensive software required.

Who this is for

This is for you if...

  • ✓You're a solo founder doing your own marketing
  • ✓You have a small team where "marketing" is everyone's third job
  • ✓You're a local business that knows it needs to do more online
  • ✓You've paid for marketing help and felt burned
  • ✓You want a system, not another pile of tactics

This isn't for you if...

  • ✗You have a real marketing budget (hire someone good)
  • ✗You want a shortcut to viral fame
  • ✗You're looking for theory over execution
  • ✗You're not willing to do the work
Jen Gozzard

About your instructor

Hi, I'm Jen Gozzard.

I'm a bootstrapped founder. I co-built Precognitive Labs and Chamber Reconnect alongside my co-founder Will — no marketing agency, no dedicated marketing team, no shortcuts.

Everything in this course is what I actually used — and what I'm still actively using today to grow Chamber Reconnect. This is live, working knowledge. Not stuff I learned in a previous job and packaged up.

I made a lot of expensive, time-consuming mistakes along the way. Some of them taught me more than any win did. This course exists so you don't have to learn those lessons the same way.

Founder to founder — let's build your marketing machine.

Get the whole system.
One time. No subscription.

One payment. Lifetime access. Everything updates as the course grows — you never pay again.

$97

Introductory price · One-time · Lifetime access · Instant delivery

  • All 8 course modules
  • The full AI tool stack walkthrough
  • Templates, scripts, and frameworks
  • All future updates included
  • Start immediately — access in minutes
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